Pew Research discovered that 57% of online video viewers share links to the video they find with others, and 75% say they receive links to watch video that others have sent to them.
eMarketer states that "video ad spending will run counter to overall economic developments, rising by 45 percent in 2009 to reach $850 million."
Bill Hitchcock of Hitchcock Realty recognized the importance of online video/television years ago. "Believe it or not-I started streaming video online back in 1998. It was too soon for video back then. All anyone had was a dial up connection with at best a 56K modem. The video was twice the size of a postage stamp.”
Now over 90% of the US connections are broadband according to a study done by the Pew Foundation.
Professionally Produced Videos Preferred.
Professional-quality videos are preferred to amateur productions, according to Pew Research. “Overall, 62% of online video viewers say that their favorite videos are those that are “professionally produced.”
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Benefit of Video
It's a fact! Video and online videos are The most effective and sought after marketing tools! Only Hitchcock Realty brings you 30 years of award winning experience in both!
The Wharton School of Business showed that video boosts comprehension and retention by 50% over a live presentation, expedites buying decisions by 72% vs. print and that 6 times as many people prefer a video to printed information.
Online Video Is Most Watched.
“Video killed the radio star in the 1980s and, 20 years later, it's killing the banner-ad star”,
Peter Yared/AdWeek
77% of Americans watched an online video clip in December 2008. They viewed 14.3 Billion Videos during the month. More than 300 minutes of video were watched, on average, per viewer.
Video is not to be confused with, “Virtual Tours” most commonly used by Realtors. A virtual tour is a simulation of motion by connecting a series of still photographs, usually shown in association with music.
The videos we produce are full motion, broadcast quality television productions made by award winning producers.
Online Video May Be the Silver Lining for 2009 Marketing Budgets.
Advertisers are planning to move their marketing dollars into the online video space next year. At least that's what eMarketer and a survey from online video platform provider PermissionTV predict. They surveyed about 400 senior level marketing and media executives. They identified online video as the top priority for digital marketing budgets.
Video ad spending will rise 45% in 2009 to reach $850 million,
- 67% are planning to make online video the primary focus of their 2009 digital marketing campaigns.
- 71% stated it would help build brand awareness.
- According to Internet Retailer, A full 41.7% of surveyed retailers indicated they were already using video, and 43.3% of respondents planned on deploying video in 2009.
Watching from work!
Some of the virtues of online videos are that they can be access from anywhere around the world at anytime, Even from work. Nielsen Ratings discovered that Monday through Friday from 9 a.m. to 5 p.m. -- 65 percent of online video viewers streamed at least one piece of content.
Television vs. Internet
Century 21 Real Estate announced in January of 2009 that, "it is transitioning its television advertising to additional online advertising"
According to a recent study by the Association of National Advertisers and Forrester Research, most marketers say television advertising has become less effective in the past two years.
The study concludes that:
- Over 50% of the marketers surveyed plan on spending less on TV advertising in the future.
- Most advertisers are interested in trying new ad formats, such as ads in online TV shows and video on demand.
- 87% of respondents say they plan on spending more on web advertising this year.
Traditional vs. Internet advertising in 2009
Internet advertising might become an island of stability in the midst of the world financial crisis. According to Barclay’s analysts, U.S. advertising revenue is forecasted to fall in 2009, with declines in most media but hitting newspapers and magazines the hardest.
Newspaper ad revenue is estimated to fall by 12% in 2009, while magazine ad revenue is expected to be down by 12.5%. TV and radio will also be hurt.
VIDEO & INTERNET SERVICES FOR YOU
Hitchcock Realty produces all of its own videos, Television and website content. We have 30 years of award winning experience in all facets of video production, creation and website design. Our clients include large corporations, broadcast and cable networks as well as state and federal agencies. Contact Us Today to find out how you can benefit from having your own video, DVD, online presentation or Television program.
COMMENTS WELCOMED! If you would like to comment on this article or any other topic we’ve discussed then visit Bill Hitchcock's personal blog site at www.BillHitchcock.net. Your comments, thoughts and opinions are encouraged!
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